We had the good fortune of connecting with Yasmine Egozi and we’ve shared our conversation below.
Hi Yasmine, what role has risk played in your life or career?
People typically perceive risks as danger, I perceive risk as OPPORTUNITY! Oftentimes when we take risks, unexpected doors will open, giving us a different perspective than that of those around us.
I happen to be in an industry that is federally illegal and viewed by some as threatening. “Reefer Madness” from the 1930s was produced to teach parents and their children about the threat of marijuana, originally intended to educate audiences and has now become a piece of satire. Then, In June 1971, President Nixon declared a “war on drugs.” Unfortunately, this “war” has largely been enacted on persons of color and lower socio-economic status.
Just like the attitude about the film has changed, so are people’s feelings about marijuana itself. This is especially true as we learn more about the plant and the medicinal benefits that come with using it.
I have been in this industry for 7 years and we are finally seeing some forward motion at the federal level! Historical risks have led me to the gift of being able to create my own line of products called Planta Rx®️ which I launched in the middle of a pandemic! Our products contain hand-picked and curated organic hemp-derived CBD from the US. That was certainly a risk but because cannabis is deemed an essential business the rewards have certainly outweighed the risks!
I have had money stolen, been lied to repeatedly, bank accounts shut down and been accused of being a “drug dealer” – thankfully never arrested. Being in the cannabis industry is a risk in and of itself. Has it been worth it? ABSOLUTELY!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
In this industry it is important to educate clients and understand precisely what they need. We provide “Wellness Consultations” which are an opportunity to meet virtually or in person with myself, to better understand a client’s history and discuss individual wellness questions, concerns and needs as related to the individual’s health and well-being.
In addition, we offer a “Cannabis as Personalized Medicine” program.
This is a 6-part program which includes:
- A wellness consultation
- Cannabis and CBD for Beginners – an Educational session
- DNA Testing or use of current DNA results – Leverage biotechnology and cutting-edge science for personalized CBD and THC products. Developed by industry-leading geneticists and cannabinoid researchers, this patent-pending DNA test and genetically aligned formulations create optimal cannabis and CBD experiences.
- Medical Marijuana Card Recommendation Appointment with a state certified physician (FL ONLY)
- Cannabinoid Product Guidance and purchase (CBD) to fit an individual’s genealogy by an educated staff member.
- Marijuana Product Guidance and purchase (THC) to fit an individual’s genealogy by an educated dispensary representative
Important to note is that all of our proprietary products are formulated to ensure the highest quality, integrity and standards are always met.
The concept behind who we are and our cutting-edge approach to the cannabis, hemp and wellness industry goes beyond conventional methods. The line of Planta Rx®️ products have been developed because of my personal story which is an inspiration for health and healing through cannabis/hemp and wellness. I bring twenty (20+) years of experience, dynamic style and cutting-edge approach as a (W)holistic Wellness Guide, a Soul Focused Healing practitioner, an Internationally Certified Stress Management Consultant, Licensed Speech Language Pathologist and a Certified Mental Health Professional. I am trained and well versed in the physical, emotional, mental and spiritual aspects of how humans heal.
Win-win partnerships have been created to provide a high standard of quality and excellence through the products and consulting solutions which this team provides.
Our company is an essential business and has focused on giving individuals an alternative to pharmaceuticals through plant medicine. Growing our online presence and rapid response product delivery ensured that the market at large was able to see that, despite the difficulties, our service and products remained the same. We have relationships throughout the country that ensured we maintained an inventory of products in stock at the high standard of quality we pride ourselves on.
Opening a brick-and-mortar store was a huge risk mid pandemic though very much needed in our community. In late 2020, we opened our first brick and mortar store, CBD + more®️, in Miami Beach, where we offer one-on-one consultations, sell organic and specially formulated healing CBD and Delta 8 THC products including oils, tinctures, edibles, flower, topicals and more. We are a premier trusted medical cannabis health center for individuals in search of alternative pathways to healthier living.
Additionally, we have a resident doctor on-site who can recommend medical marijuana cards to qualified patients in the state of Florida.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week-long trip, where would you eat, drink, visit, hang out, etc.
Blue Lagoon Farm Miami and Venetian Pool are hidden gems that are loads of fun for adults and children alike. Paradise Miami has an incredibly vivid food and bar/club/lounge scene, so the options are endless. Current favorites are Red Rooster, Leku Miami, Prima Pasta (never disappoints), Bar Meli and La Natural. The Sylvester is a great spot to chill, grab a drink and play as they have pinball machines and more!
Who else deserves some credit and recognition?
The people that I credit for where I am today are my parents. They are both entrepreneurs (most of my family is) and I have seen the perseverance and heart they put into everything they do. In my eyes, this is the true definition of success. Additionally, the work I have done with my spiritual teachers who have taught me surrender and trust along my path.